How much bandwidth Billboard uses
How Billboard uses your network. Media downloads once and plays locally, so ongoing data use stays small, plus how to keep it light on big fleets.
Last updated 8 July 2026
Billboard goes easy on your network. It doesn't stream anything. Each screen downloads your media once, then plays it straight from the Apple TV.
How it uses the network
- On first load, a screen downloads the media in its gallery. A few photos is a few megabytes. A gallery of big videos is more.
- After that, the screen just checks in on the gallery's refresh interval and only downloads what actually changed: a new photo, a re-crop, a reordered playlist. If nothing changed, there's almost nothing to transfer.
- Playback itself uses no bandwidth. It's all local to the device.
So your data use is really a one-off cost each time you change a gallery, not a constant stream. That's a big difference from browser-based signage, which re-streams content all day long.
Keeping it light on big fleets
- Set a longer refresh interval on galleries that don't change often, so screens check in less. See Customise the display.
- Keep videos a sensible size. See Supported files, sizes and limits.
- Updating a lot of screens at once? Roll the changes out when the network is quiet.
If the network drops
The content's already on the device, so an outage won't interrupt playback. See Staying live when the internet drops. For the domains to allow through a firewall, see Network requirements.
Planning a large or bandwidth-constrained deployment? Email support@getbillboard.app.